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Apple, the company that introduced the venerated iPod music player, and began the home computer revolution thirty years ago, has remained a key player in the technology sector. Until recently however, Apple had stayed out of the mobile phone market. Now, Apple's revolutionary new cell phone, called the iPhone, is fast becoming one of the most popular and talked-about personal electronic devices available.

Apple's Steve Jobs announced that his company was developing a new cellular phone at the MacWorld conference in January 2007. This announcement about what we now know as the iPhone caused a worldwide sensation, because millions of people had been waiting for years for a single device combining the capabilities of an iPod and a cell phone. Months of media hype and press inquiries would follow, along with speculation about the iPhone's price and array of functions. Consumers lined up for hours to buy the iPhone when it was finally made available to the public on June 29, 2007. The iPhone is roughly as large as the iPod nano. It is currently available in three different colors (white, platinum, and black) with more colors and other visual options as possibilities in coming months.

Apple's iPhone is much more than just a device that makes and receives phone calls while being able to play music. Users of iPhones can also send text messages, find sites on the Internet, watch videos and movies, store iTunes, and receive and send emails. How does such a small gadget do all of these things? Many people don't care, so long it the iPhone works.

AT&T and Apple stores have had a monopoly on iPhone sales since they were introduced on June 29th. Only in late 2007 will the cell phone be available worldwide. Known for its ability to meet customer needs, it was not a surprise when Apple introduced its phone. Apple successfully leveraged its loyal fan base and innovative product development in introducing the iPhone to great success.