Brochures: How To Use Them To Increase Business
The importance of brochures and custom business cards should not be underestimated in today's professional world, whether they are for profitable businesses, non-profits or social organizations. Given the ease of today's digital marketplace, feelings of intimidation by the vast options in marketing and advertising should be erased by the possibilities the information presented can provide to the potential customer.
Brochures are multi-fold pamphlets that can be distributed to your target audience, whether that is customers, donors, patrons, or volunteers. They contain information and statistics that is most important to your organization. Most brochures consists of three or four panels that are peppered with text and pictures, both front and back.
When the time comes to design and print your company's brochure, consider your business' personality and convey that in the piece. You may want to consider many available options like paper stock (gloss or matte) and print styles and processes (2-color, 4-color or more) that portray just the right message to your customer.
When you are considering the design of your brochure, try to focus on your goal. For example, if you are advertising an event, make sure you include all the information that would allow a person to attend. This would include things like the date and time, the location, and what the event is about. Or if you are trying to solicit donations, you could include a pledge form in the brochure.
To cut corners and save on costs, it may be tempting to order cheap business cards. But remember that people will remember your business cards long after they meet you, so quality is key. Ink that smudges or flimsy paper will give people the impression that your organization is also cheap and of lower quality.
Remember that there is a fine line between high quality and extravagance when choosing your materials. Especially if you are working with a non-profit or volunteer organization, you don't want to give the impression that money coming from donors is spent unnecessarily on high cost collateral items. If you work with such an organization it is highly recommended that your goal be to focus on creating sensible brochures and business cards within a reasonable budget.
Two of the most used time-tested pieces of collateral that any organization should use are brochures and custom business cards. When the time comes to design and print your company's brochure, consider your business' personality and convey that in the piece. When you are considering the design of your brochure, try to focus on your goal. For example, if you are advertising an event, make sure you include all the information that would allow a person to attend. To save on costs, it may be tempting to order cheap business cards. But remember that people will remember your business cards long after they meet you, so quality is the key.
Published July 25th, 2008
Filed in Advertising
