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Have you ever heard someone say 'It must be true!I saw it in print!' Just one good article in a decent magazine can do more for the marketing destiny of your product than several back-to-back ad campaigns.

Why is this true? Because America loves magazines. Just look at the numbers. According to Oxford Communications, there were a whopping 22,106 magazines in some 308 categories in 2006. This shows that there are at a minimum 310 categories that are of great interest to the residents of the United States of America.

Are We Becoming Desensitized to Advertising?

Marsha Friedman, Managing Director of Event Management Services Inc, a national PR firm says, "In almost all of the 22,106 magazines mentioned above, there are both advertising space and article space available." Many magazine readers can in fact respond to the ads in these publications, but what they purchase the magazine for is one reason alone: to READ it! The big problem with advertising is that people are overloaded, they can't keep their attention on any one thing for too long. Fordham University recently did a study on advertising!here is their findings:

Advertising is the most pervasive element of the marketing mix: the average family in America of four is exposed to 1,500 advertising messages per day !'

Wow. Marsha Friedman says, "That boils down to something like 300 to 400 ads for each of us each day, whether we like it or not. And because, most of the time, we don't like it, our wonderful brains screen this promotional onslaught to, essentially, safeguard our sanity. So although we may be exposed to 300 to 400 ads a day, we literally don't 'see' many of them at all."

Aside from advertising, let's take a look at articles and how they can positively affect your public relations campaign.

Marsha Friedman says, "The people who actually regularly purchase those 22,106 publications want hot, informative content on their top topics. This is an example of when articles can really work and hit the market. And readers tend to accept the information presented in them without question!because it's as if the magazines are actually endorsing the articles' content."

"Here is a terrific example of the power of articles", says Friedman. "In the very early days of my career, I worked as the director of sales and marketing for a money manager. I generated leads and brought in big money clients."

"A journalist from The Robb Report contacted me one day about doing a show on money managers, like my boss. While talking with my boss, the reporter discovered that he lived in the 90210 Zip Code (this was during the height of that popular TV show) drove a brand new Mercedes and was married to a famous actress. The result was that there was a big old article in his magazine, with a picture of my boss featured on the cover!"

Friedman continues, "And then the story came out. The phones were ringing off of the hook! The orders just flooded in!" It was amazing how we went from 20 to 50 million dollars in such an amazingly short time!"

Now the question you could pose would be would advertising give this same result? When it comes to advertising, article do have the power to give your promotion a much more quality punch! If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .