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Want to sell lots of books? Well you need to get yourself out there! Your goal as an author is get as much book promotion as possible on talk radio, TV and in the print media. The more exposure that you have in the media the better chance it has to survive.

You know you have to alert the public about your book, but you may not have any idea how to get started.

Marsha Friedman, Managing Director of EMSI, a national publicity firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But, with different firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?"

*Understanding. Experience and understanding is very important. The book publicity firm that you use should have years of experience in doing what you want them to do: promote your book! Book publicity is a very specialized field. Marsha Friedman says, "An experienced professional firm uses many tools to secure media interviews. A skilled firm knows how to develop an angle from your book that will get you the most media mileage. They will know how to write an effective press release that stands out from all the rest." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. You want to make sure your publicity firm can get quality media placements for you.

*Quality Markets. In what markets will you be heard? Always check on the caliber of markets you're being scheduled to appear in. Marsha Friedman adds, "You want to get what you are paying for which is quality interviews in quality markets. Smaller stations do add value, but you shouldn't be paying someone big bucks to get you small fries."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman adds, "The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you'll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. " So seek out those high powered stations!

*Expediency. Can we get started tomorrow? You want your firm to work with your expected timings of the campaign. Marsha Friedman adds, "There is always a certain amount of prep work needed before a media campaign can advance. In the planning stage, always make sure that your timeframe is taken into consideration by the publicity firm you are working with."

*Guarantee. What sort of guarantee is in place? Look for public relations firms with guarantees. Marsha Friedman says, "Unlike PR firms in other industries, there are those dealing in the publishing business that will work on a performance basis. Get your money's worth! If you are paying them based on their performance, guess what: they will perform!"

*Price. How much money are you going to spend? For many of you, this is the most important factor of all. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "Take all of the above into consideration and you will almost definitely be working with a great public relations firm soon!" If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.