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It is amazing to know that there are only a handful of public relations firms out there that truly know how to harness the power of public relations . Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use.

But as good as these interviews are, they can be made even more effective.

Marsha Friedman, Founder of Event Management Services, a national publicity firm says " As with most things, there are insider techniques that can help radio and TV interview 'first-timers' do a powerful job. In fact, here are eight":

1. Always Be Geared Up For Your Interview. Before going on, make sure you're fully prepared with facts, figures and anecdotes to talk about when you're on the air. Use a "cheat sheet' with your best info. Marsha Friedman says, "The viewers or listeners will know if you are full of information or full of "you know what." The latter will lose the audience's attention and any credibility they had been building."

2. Practice makes perfect. Marsha Friedman says, "A tough challenge is to stay on topic. Hosts and their viewers can throw you off topic in a heartbeat. Your challenge will be to know how to keep your on-air balance. If you're new to the media game, consider getting a media coach. If you already have media experience and just need to sharpen your skill, practice mock interviews with friends or associates." When it comes to being ready, the more practice you put in goes a long way.

3. Public Relations is not a One-Day Thing. PR strategies should be viewed as a long-term commitment with the goal of developing as much national media exposure as possible. After all, the longer you're 'out there,' the greater the likelihood you'll be recognized by the media as an expert in your field.

4. Got a Schedule? Then Pack it With Interviews! You should conduct as many media interviews as possible. Marsha Friedman adds, "What could be better than talking to millions of people without having to travel at all!"

5. Be available at a moment's notice. Any appearances on the media that you do should be viewed as "top priority." That means, when they call..you be ready! Marsha Friedman says, "That means day or night." Being on the air, often and at any time, will boost your company's visibility! and sales!

6. Sparkle on air. When you are really enthusiastic about something, you can not only hear it in your voice, but it is also catchier than heck. Marsha Friedman says, "To keep the audience attentive, you need to maintain a high level of interest throughout the interview. No matter if it's your first or hundredth!"

7. Keep the audience listening. When it comes to the media, entertainment is the key. The trick, of course, is to be both informative and entertaining. If you keep it entertaining, the host will really help you push your message!

8. Good time management. If you really want to get the most out of your television or talk radio appearance you need to make sure to maximize your time. A great interview or a complete bust will hinge on how well you keep these three things in mind:

1. Be entertaining, 2. Be informative, and 3. Educate.

Well, that's it. These 8 tips should help you with your media interviews. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.