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As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital to get yourself out there and tell people that your book is available both nationally and locally!

While national media exposure for you and your book is ideal, there is great power in local media exposure as well. Marsha Friedman, Managing Director of EMSI, a national PR firm says that "Building attention for you book on a local level will really grow your fame and recognition as an expert which will benefit your national campaign. Creating as much "buzz" as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door."

Fortunately many local journalists and on-air personalities enjoy interviewing local authors and experts like you. This gives you an upper hand in grabbing their attention, and you will also gain their support in spreading the word about your book!

So If you want to create solid book "buzz" in your hometown, here are some of Marsha Friedman's recommendation that will help you achieve your promotional goals:

*Book Signings: This is your "secret weapon" in your local media assault. So what good are they? Well take a look at these facts: Will drive distribution of your books into the stores where you have the book signing The store will give you free advertising in their customer mailings You'll have prominent placement for as much as a week prior to your signingEmployees of the book store will give you valuable third-party endorsements As you can now see, these really are a hidden book promotional goldmine. Marsha Friedman says, "Do as many as you can. Even look at other cities that are close by. Heck, even get your family and friends to set up signings in their local book stores." The name of this game is not only to create the local "buzz", but it is also "let's sell some books!"

* Talk Radio Interviews and Television Appearances: Generally speaking, every city has radio and television programs that have a format for guests. Marsha Friedman adds, "Go on the internet and do some research to see what is available in the local market that you are targeting. Look and see if they have a guest format and get any relevant contact information." Then pitch like mad! How many should you aim for? AS MANY AS POSSIBLE!

*Local Print Media : Marsha Friedman says, "When it comes to the print media, at EMSI we find that "Tips" type articles have an extremely high pick up rate with newspapers and magazines. So if your book offers a solution to a problem, then go ahead and work on a tips-type article." Give 6-7 helpful hints and high quality solutions to a common societal problem. Find the print publications in your local market, do web research and find the relevant contact information for the editor that would cover your topic. No one relevant listed? Gun for the editor-in-chief. Write it so that it would be ready for publication!because if it is there is slight chance that they may print the piece "as-is." But since you're a writer, this should not be a problem.

Aim to get as many as humanly possible. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha has the ability to get the media attention that you desire without costly monthly retainers .