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Marketing departments are built to grow brand awareness and awesome sales leads. Troubling, though, is the fact that these marketing departments do not see any value in using public relations to the company's advantage. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. Talk radio is an absolute fantastic way for you to get exposure to millions of people nationwide. No matter if you are a local or national company - talk radio will get you fantastic local or national attention for your business. " You should do as many phone interviews on talk radio as you possibly can", says Marsha , Chief Executive Officer of EMSI , a national public relations firm. " Appearing as a guest on a talk radio show will gain you some fabulous media attention ." So let's have Marsha educate us as to why talking about your company on a radio show is such a PR goldmine:

1. Demographics and Target Audience. " On the AM dial - most listeners are 35 to 64 in age, 55% male to 45% female, a large percent graduated high school and went onto college", says Marsha . " Talk radio also has a fantastic amount of niche shows to choose from so you can easily identify shows whose listeners are a match for your products or service ."

2. It Won't Break the Bank. A common misconception about talk radio interviews is that they all happen in the studio. Marsha says, " Talk radio interviews are done by phone so no travel is involved. If you are a highly inundated businessperson you can benefit from being able to fit these interviews into your busy schedule!behind your desk at the office! "

3. A Fantastic Tool for Sales. Although public relations is absolutely not advertising , if you get good coverage, it can really boost your exposure which in turns can boost your sales . "While you are being interview on a talk radio show, little do you know that you are actually having a conversation with hundreds, maybe thousands of consumers. ", says Marsha . " A compelling interview on talk radio can sell your product or service without the audience even realizing they've been sold. Listeners will want to know how to get whatever the guest is talking about. The best part is that many times the host will plug you website or phone number to take the stress off of you. What a great endorsement! "

4. A Solid 3rd Party Endorsement. As you can imagine, talk radio shows have loyal followings in order to maintain their terrific ratings. And listeners tune in daily to hear what their favorite host is talking about. Marsha says, "Hosts are many times viewed by their listeners as great friends and sometimes even mentors , when you appear as a guest on their show, so when you appear as a guest on the show, you get a fantastic endorsement almost instantly. Credible by association if you will. "

5. Credibility. Talk radio supplies this in bucket loads. Marsha says, "One of my public relations firm's clients told us, '!when I have appeared on talk radio - the show's host will really talk me up on air and how proud they are to have me as a guest on their show! Of course, the more important I am as a guest, the more important the host appears to be. A total goldmine of PR! ' Now that is some great PR!"

6. Enough Time to Tell Your Whole Story. With advertising you have a specific amount of space (in print) and time (on radio and TV). " Talk radio interviews can be as long as 30 minutes or more, and all of this is time you can be using to tell the listening audience about how terrific your product or service is! " says Marsha . Hopefully these reasons will compel you to give talk radio a try. It really is a fabulous way of getting consumers educated about your product and interested in finding more about you. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.