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Gaining PR through the use of the media is a valuable way of building your business. Sadly many companies focus their campaigns on advertising while completely overlooking the merits of PR.

Have you ever picked up a national newspaper or industry trade magazine and seen one of your competitors featured in an article and thought "Should my company be doing this? What is the value to having my company featured in an article like this?" The answer to the first question is: absolutely! Newspapers and magazines build consumer awareness both nationally and locally. Now let's have PR expert Marsha Friedman, Founder of Event Management Services Incorporated , a national public relations firm, give you the answer the second question: What is the value of doing print PR for your company?: 1. The Power of the Written Word. In any business industry it is important to have and continue building credibility. If you don't have credibility, then no one will take you seriously. This is where a print campaign can help you out. The written word is always thought to be true. " Therefore articles you've written that get published or articles with quotes from you gives you immediate positioning as an expert in your field" says Marsha Friedman.

2. Print is where you'll find a huge segment of your buying audience. If you are familiar with the major book chains, then you know how many aisles that they dedicated solely to newspapers and magazines. There are so many titles it can make your head spin. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from politics to science , newspapers and magazines hold mass appeal as a key source of entertaining and educating " says Marsha Friedman,. 3. A huge variety of publications. How great is it that there are so many different newspapers and magazines to target - the trade publications of your industry, daily newspapers, monthly magazines. Marsha Friedman, adds, " There are more choices than you can shake a stick at when it comes to newspapers and magazines ." With so many choices there are great opportunities when it comes to targeting the perfect ones ! When it comes to newspapers and magazines, it truly is the more the merrier!

4. Say goodbye to phone interviews. Do you think that you are too busy to talk to journalists? Scared of making a bad impression? Are you also worried that you will forget important information or sound like a phony? "Another great aspect of newspapers and magazines is that many interviews are done via email so when this happens it gives you a chance to carefully consider and reconsider the best way to convey your message within the construct of the question", says Marsha Friedman. Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately.

5. All newspapers and magazines present opportunities! Many people think that if you are not going to get your article published in a major national newspaper or magazine, then a print PR campaign is a waste of time - 'I want The New York Times or Nothing!' This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! "Don't ignore the valuable coverage in smaller newspapers and magazines ", says Marsha Friedman,. "Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore. "

Hopefully these tips will get you inspired, out there and writing! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without costly monthly retainers .