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You probably chat with both men and women just about every day, right? Do you know if they are hearing your message in the same way, or do men and women understand things differently?

And when it comes to the selling of your products or services, would it pay to speak to them!well!differently?

Many public relations experts believe this as a fact. Marsha Friedman, Managing Director of EMSI, a national public relations firm says that, "The way we are made up and the way we're raised leads to the fact that men and women can process information very differently."

Men tend to simplify and strip away extraneous detail due to the fact that they believe in beginning with the crucial point and supplying extra detail only when requested. Marsha Friedman says, "Women on the other hand yearn for the details. Women want the full story." Many times these observations are overlooked!although they are steeped in fact. Marsha Friedman says," If your product specifically targets men or women, it's a good idea to pay attention to how you talk to them." And if you are going to do electronic media (TV and talk radio) you should be even more mindful!

For example !'Report Talk Versus Rapport Talk'

Along the lines of the above 'outline versus detail-rich' way of speaking I mentioned, women place great value in personalizing conversation. Men apparently don't.

So now that you know that you need to speak to women and men differently when you are doing pr on the radio and television, how do you incorporated it in your interviews?

So if women and men do communicate differently, how can you incorporated this in your marketing, public relations and publicity efforts? If you are targeting women, try using testimonials that tell satisfied customers "life changing" stories that really evoke emotion.

Conversely, if you're targeting men, you might focus on the 'nuts and bolts' of your product. Marsha Friedman says, "Tell them the how, when and why of your product."

What do you do if you are talking to both men and women? The best idea is to combine the two communication methods. Be conversational and give out the main points to your product. So there! A few worthwhile tips that will help you when using TV and Talk Radio PR to promote your product! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .