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It goes without saying that everybody is aware of Coke. Generations of us have been raised in sight of the ubiquitous red and white symbol which is unavoidable in the media and in stores across the country. As we go on living in a world full of all sorts of Coca Cola marketing, it is clear that this brand name is not just important to those who love the taste of the product. It is highly significant to collectors, who amass Coke collectibles, digging them up anyplace they can, looking eagerly for exciting new treasures, and decorating their houses with them.

One of the main reasons people enjoy collecting Coke collectibles is that they're often associated with fun and happy occasions. Clever marketers working for Coca Cola used beautiful women and Santa Claus extensively in their ads over the years. In fact, some enthusiasts credit the company for developing the image of Santa children know and love today.

Beyond these images, Coke related antiques and collectibles dating back to the late 1800s have priced themselves out of the market for the average collector. Since the 1970s, many Coca Cola collectibles have been fabricated to mimic older items and passed off to those who didn't know better. Numerous trays and several of the calendars have definitely been reproduced and some of them are reported to be so close to authentic, they'll nearly fool an expert.

There are counterfeit items from the high end to the low end when it applies to Coca Cola collectibles. Some items are actually newly manufactured to look like older items but they were never really existed in original form. In collector's language these items are called "fantasies". These items can be found everywhere in small shops to antique dealers. Most of the time they are not sold intentionally mislead the buyers but they do exist and you need to be on your toes to know which items to look out for.

Pepsi collectible have also been gaining popularity. This market segment is newer and not as well known, so it is best to do a little research. Make sure the dealer you are using is established and has a good history. This will prevent you from making a poor investment.

Even with all this questionable activity going on, avoiding the pitfalls of reproductions and fantasy items while enjoying Coke collecting remains a possibility. Purchasing affordable items you like, whether they're new or old, offers lovers of Coca Cola memorabilia a way to join in on the fun.