Portable Pop Up Displays Can Woo Any Target Audience
Portable pop up displays can be a real boon for those doing trade show and convention exhibiting on a smaller scale. Perhaps the greatest part of using pop up portable displays is the ease of portability without special shipping or packing concerns. If the team on the exhibit circuit is just a couple of representatives, or even just one, a great display is easy to transport and set up when portable pop up exhibits are chosen.
Exhibit displays fall into three main categories, the first and simplest being the portable pop up displays we will discuss in detail. The other main types are modular displays, which are a bit more complicated and costly, which are nearly as portable as pop ups. These simulate custom work and can be easy to assemble, but must usually be crated and shipped by common carriers. Custom displays are more elaborate, harder to set up and far more expensive.
Where a custom display may need a crew to set up and a truck of its own to ship, pop up displays will break down into easy to carry parts that will fit in nearly any car, SUV or van. They are designed to be as easy to set up as they are to move from exhibit to exhibit.
The appearance of portable pop up displays is quite variable. The sections can be fabric covered, plastics, or nearly anything for the desired effect. A common way to assemble the panel overlays and the sections is the use of magnets which quickly and simply tie sections together.
Don't think that just because a display comes in a box, it will have to look like a box. While many pop up units are shaped as booths, there are more striking styles available, including those made of honeycombed layers of geometric patterns and shapes, that will grab the eye of everyone passing through an exhibit.
Most pop up portable displays will set up into areas from about 8' to 20' but the possibilities are almost unlimited. First a framework is set up to create the rear "wall" of the exhibit, and then various panels are attached to use for posters, graphics or whatever is required.
Considerations for portable pop up displays range from style to expense. These can cost several thousand dollars, even though they are still the most economical of the professional type of display. Another thing to think about is how many loose parts and components a system has. The more "pieces" the more likely you are to lose some and the more likely it is that assembly will be more difficult and time consuming. Opt for fewer parts whenever possible.
Finally, the choice of which product to buy depends on the look you desire. Some companies may offer great traditional booths, but not the modern, hexagonal work of art exhibit you have in mind. Find the display that meets your vision to present your product as well as one that meets your budget and assembly skills.
Of the three main kinds of displays, portable pop up displays, modular displays and custom displays, the pop ups are the least expensive and most suitable for small businesses with small exhibit teams. Pop up portable displays require no special vehicles or packing and are easy to set up and take apart by only one or two people. They can be carried in an ordinary vehicle, and come in many forms and types. Frameworks form "walls" on which panels covered in fabric or other materials are mounted, and these can be booths or creative, artistic geometric shapes. Portable pop up exhibits can vary in size, usually 8' to 20' wide.
Published October 26th, 2007
Filed in Advertising, Business, Management
