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Portable displays are an excellent alternative to traditional creative displays, colorful banners and other common promotional items when wall or floor space is at a premium or nonexistent. Small business owners are always looking for ways to build sales, but space limitations often thwart their efforts. In this article, we will outline the merits of portable displays and provide information about how they may be used to drive store traffic and increase sales and profitability of your small business.

Displaying merchandise can be a good tool to create excitement and interest about a product. But due to the size and area needed to properly highlight an item for sale, such three dimensional floor displays, sometimes with props added, are not cost effective because they take away needed space for actual selling of the item.

Two dimensional displays, such as banners, take up huge amounts of wall space even though they do not take up any floor space. Wall space is equally as valuable as floor space. This will make your store look visually crowded and the customers will be confused as to whether they should look at the two-dimensional display or the merchandise.

One attractive option that has been making waves of late is the use of portable banner stands. These useful displays consist of a base and top piece to hold your advertising banner in place. A simple tension bar holds your banner in its proper position

There are many advantages in using banner stands. They install easily, are portable, and are moderately priced. There are many different sizes available to meet your needs. Some models include a roll up feature where you can retract your banner into the base for protection.

Many business owners note that portable displays canada are particularly useful in that they can be placed in "dead" space around your store - that space which is, for one reason or another, not useful either by your customers or in order to store merchandise. Using that "dead" space to create visual interest, educate and inform your customers, and draw their attention to sales and specials is an excellent business practice.

Portable retractable bannerstands are not only a highly efficient use of valuable floor space, they may also help increase your overall sales. Indeed, a recent study by the Institute for Best Business Practices (IBBP) studied bookstores marketing a children's book called "Mr. Orange Visits Europe" with either traditional wall banners or portable banner displays. Stores who used the portable banner display stands sold nearly 23 percent more copies of the book than those using traditional wall banners.